68 Quotes by Peter Guber

To move my audiences to action, I’d need to ignite their passion, and to do that I had to put them inside the experience I was offering, not just the business plan. The keys to the kingdom weren’t and never could be purely informational.

Tales of perfection fail dramatically because they never ring true. But when a leader uses authentic drama to reveal the hidden truth about a problem his business is facing, he guides the audience to feel as if they are uncovering the truth themselves. Compelling drama convinced listeners that the teller had heart.

If your audience has a negative story about you or your product or business, you’d better confront it. As famed author Salman Rushdie once said, “Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless, because they cannot think new thoughts.” Once you lose control of your own story, you’ll need double the muscle to get that power back.

Siegel, who codirects UCLA’s Mindsight Institute and is author of the scientifically acclaimed books "The Developing Mind: and "The Mindful Brain," broke down the essential sequence of surprise as expectation + violation of expectation. He quoted Jerome Bruner, one of the fathers of cognitive psychology, who said “narrative emerges from violations to expectations.

I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.

Without social cohesion, the human race wouldn't be here: We're not formidable enough to survive without the tactics, rules and strategies that allow people to work together.

Truth is a point of view, but authenticity can't be faked.

Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.

Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.