474 Quotes by Pooja Agnihotri

Sampling is directly dependent on your goal. If your goal is to increase your product quality, then you want to research those customers who have been using your products for quite some time. If you want to improve your first impression as a brand, then you can focus on those customers who are new to your brand.

Try not to have a very small sample size. Because if your sample size is very small, you will end up excluding a lot of people from your studies who should form a part of it.

The sample size is also going to depend on how well you can divide your target market into various groups. Make sure you take everything into consideration while forming your groups.

In the digital world, we have gained access to various online survey tools. Online surveys are replacing the old form of pen and paper surveys because of their ease and convenience.

A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it.

It’s okay to be wrong but it’s not okay to not accept it. When we fail to acknowledge and admit that we were wrong, we hinder our mind from learning something new.

When you ask questions, you make the situation easier.

You should not just try to understand your customers, but also the market and make sure that the targeted market has the customers that you need.

The golden rule here is to stop assuming what your customers are going to like and what they won’t. Instead, start putting yourself in their shoes to familiarize yourself with their needs and wants. That way you will never go wrong.