14 Quotes by Ray Daniels
- Author Ray Daniels
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Oktoberfest is a celebration, and craft brewers in the U.S. have earned the respect of the world. Brewers make special beers to fit the occasion.
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I think ultimately as consumers get older their tastes are more sophisticated. And that's a big part of the growing interest in the category.
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Other small producers were happy to meet us, because we've been successful in marketing our products based on taste. Americans used to think beer was beer. Then, small brewers exposed consumers to a variety of styles, and they started to differentiate between flavors.
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We are seeing steady growth among craft brewers throughout the country, with specialty breweries leading the way.
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Today's average craft brewery is nearly 1000 times smaller than the average brewery in 1980.
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Today more than 1300 small, traditional and independent breweries operate in the U.S. and because of them Americans have plenty to celebrate. Brewers provide jobs, pay taxes and contribute to tens of thousands of community, charitable and service organizations each year.
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Even if we succeed in having a presence on the main stage, we will still have a rally before the event to energize ourselves before joining the larger group.
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So often we are invisible to people, so we're trying to raise our visibility and raise awareness,
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The most vibrant beer culture in the world is here in the U.S.. The Great American Beer Festival is a place to see the influence of the beers of Europe on craft beers of America.
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