46 Quotes by Raymond Loewy

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.

He was always bringing home a new toaster, a new mixer, for the staff to use and critique, ... He had his own in-house focus group.

The American automobile has changed the habits of every member of modern society.

The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.

Between two products equal in price, function and quality, the better looking will outsell the other.

I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

Noise is a parasite. Anything noisy is poorly designed.