46 Quotes by Raymond Loewy

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Ugliness does not sell.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

I can claim to have made the daily life of the 20th Century more beautiful.

Form, which should be the clean-cut expression of mechanical excellence, has become sensuous and organic.