46 Quotes by Raymond Loewy

I believe most in educated intuition, in what you get through profound experience.

Never leave well enough alone.

Design is too important to be left to designers.

The main goal is not to complicate the already difficult life of the consumer.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

Good design is not an applied veneer.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.