30 Quotes by Renzo Rosso

We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.

Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we, in turn, will inspire them.

I expect them to work like I work, with an incredible passion and love, then everything comes easy and nice.

When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream.

The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion.

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

Every country inspires us from Pakistan to India or Japan. Every season we are there, we see what is going on the street, the young kids, the groups and the attitudes.