2 Quotes by Richard Swedberg

Interests are what drives the actions of individuals at some fundamental level. Furthermore interests are intensely social phenomena. Other individuals have to be taken into account when an actor attempts to realize her interests; there is also the fact that interests are socially defined.

While much of postmodernist analysis should be credited with theoretical imagination, as well as talent for capturing something of the Zeitgeist, this type of analysis nonetheless misses some crucial facts about consumption: that consumption is vitally linked to production; consumption is anchored in concrete relations; and the driving force in consumption is individual interest, as encouraged and often shaped by profit interests.