2 Quotes by Rob Walling

The genius of niches is they are too small for large competitors, allowing a nimble entrepreneur the breathing room to focus on an underserved audience. Once you’ve succeeded in that niche, you can leverage your success to establish credibility for your business to move into larger markets.

I know that this sounds sacrilegious to a software developer, but unless you’re marketing to software developers, your order of importance is market, marketing, aesthetic, function.