21 Quotes by Robbie Bach

The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.

We still think in a way the console isn't the way to make money.

While I will continue to play an important role in the games area, I will spend more time thinking about our broader challenges and opportunities across the division.

We're not about text, we're not about browsing, we're not about e-mail. We're about gaming.

Historically, there's been one price point and one configuration. You got it whether you wanted it or not,

Having a head start is an advantage if we can build some momentum around the games that we can ship. If you look at the support we're getting, every major third-party developer in Japan is supporting the launch.

Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games ,

Price cuts come when you see a need in the marketplace, ... We saw a lot of momentum during the holiday at good prices.

I think the thing people have to realize is that digital technology is changing the home in a profound way.