21 Quotes by Robbie Bach

In September, Steve announced some significant cross-company organizational changes intended to achieve greater agility, better manage future growth, and drive our software-based services strategy. Today, I'm excited to share the plan for how our new Entertainment & Devices Division will align itself to deliver on these company-wide objectives and the E&D charter while simultaneously ensuring our continued focus and momentum on existing efforts.

The first version of Xbox was about building credibility and proving to the core gaming audience that we got it. We've done that in spades with the Xbox. In a way, we're almost too associated with (hardcore) gamers.

The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment, wherever you are -- even in the car. Working with Fiat we have delivered automotive-grade systems that extend the digital lifestyle into the car at a price that is affordable to most car buyers. Windows Mobile for Automotive provides performance, reliability and flexibility for a new generation of in-car communication and infotainment solutions.