4 Quotes by Robert W. Bly

In their pamphlet “Why Don’t Those Salespeople Sell,” Learning Dynamics Incorporated, a sales training firm, cites poor ability to present benefits as one of ten reasons why salespeople fail to make the sale.

Experienced copywriters turn those features into customer benefits: reasons why the reader should buy the product.

Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and didn’t like.

Bureau, consumers are exposed to more than twice as many ads today as fifteen years ago, but pay attention to only 20 percent more.