8 Quotes by Rodney Knox
- Author Rodney Knox
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We felt like it was the appropriate approach for that campaign.
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- Author Rodney Knox
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Nike has had a long-standing relationship with A-Rod and this just formalizes it,
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Nike celebrates the athletic achievements of our elite competitors. Kobe's inclusion in marketing and promotional material is an acknowledgement of his elevated level of sports performance.
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He's part of the Nike group of athletes that endorse our product. There's been no change. Our relationship with Kobe has remained intact.
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We think it's authentic, appropriate and definitely on point.
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We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S.
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This is an international game at the core now. We're seeing more and more international players surface in different areas.
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This is another vehicle for our fans to experience our shoes.
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