138 Quotes by Roger Stone

Emotions cannot simply be erased or ignored, and to believe they can is a suicidally-naive approach to political competition.

It is a mistake to suppose that it is a waste of time to dress well. A well-dressed man need not spend any more time dressing than a badly dressed one does.

To make the news, often you must create news.

Dramatization is not exaggeration.

You would roll it up in your pocket. It doesn't wrinkle. You can se it for emergency meeting in which a tie is de riguer and still look good. It goes with everything. In a pinch, you could use it as a belt. In an emergency, you can use it to tie a broken suitcase closed.No resourceful gentlemen should be without one. It is truly indispensable.

Politics is like theatre. An actor has confidence when he knows he is perfectly constumed, made-up and lit for the boards or film.

The same people who tell you they hate negative political TV commercials will also be able to tell you exactly what was in them. A political strategist's job is to exploit negative but memorable ads for the purpose of winning votes. The trick is being able to engage in negative campaigning without being successfully cast, or widely perceived, as running a "negative campaign.

A great pollster may have an ideology, but they must divorce it from his or her analysis or raw polling data. That is never to say a poll should cause a candidate to change a heartfelt position. Rather, it is a question of emphasis and deemphasis that must be examined.

The general election is not an organizational exercise - it's a mass media exercise.