42 Quotes by Roger Von Oech

Flexibility is a requirement for survival.

It's difficult to get your creative juices flowing if you're always being practical, following rules, afraid to make mistakes, not looking into outside areas, or under the influence of any of the other mental locks.

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.

Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.

It's important for the explorer to be willing to be led astray.

Take advantage of the ambiguity in the world. Look at something and think what else it might be.

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.