9 Quotes by Ronald Zarrella

We're going to convince consumers that our products are safe and effective.

The products shipped in Europe are from a plant in Europe.

We didn't see any surprises in January, considering the weak yen and the incentive environment.

Every additional test indicates the formulation is as safe and effective as anything else on the market.

As far as theories, there's a lot of them, and we've run a lot of them to ground and come up with nothing.

Although we expect August to be a tough month, we are filling the pipeline plus launching advertising and marketing initiatives that will give consumers the message that we have the best products at the best prices.

The fever in the truck market continues without abatement and our industry leadership in that arena through May is more testimony to the durability, reliability and customer enthusiasm for our trucks, particularly our pickups and full-size sport utilities.

But while we literally have to fight for every car and truck sale in North America, our strong new product line-up shows we are moving in the right direction.

The incentive arena in 1998 will be every bit as intensive as it was in '97.