30 Quotes by Rory Bruer

People are caught up in the debate over what really happened. The whole idea of exorcisms is intriguing for people.

I wish I knew what was happening, but action just isn't selling. But it ebbs and flows. I don't think action is dead.

It doesn't get much better than having a Jim Carrey movie for the holidays.

The amazing immersive quality of IMAX 3-D will give moviegoers an opportunity to experience the first full-length animated motion picture from Sony Pictures Animation in a very special way. This is a format that has proven especially successful with family features, and the Imax theatre network helps generate incremental revenue for event titles such as Open Season. We are pleased to be an important part of Imax's 2006 lineup.

We're very pleased with the fact that we took a chance and put this picture between 'X-Men' and 'Matrix' and it worked really well for us. It's a terrific family picture for Mother's Day weekend.

You do have to have the right components to get there. I think it has to have that sort of edge-of-your-seat appeal where people know they are going to be stimulated in a visceral sort of way.

We got a 6% bump on Saturday, 11.2 to 11.9, ... That usually means that you're getting everyone because teenagers are your big Friday night crowd.

We just trade screened it and they love it. It'll open very wide -- probably 3,200-plus locations. It's a great family film.

There's something about (horror) that strikes a chord with audiences. It doesn't depend on a big star as much as a good concept.