174 Quotes by Satoru Iwata

Our mission is to revive the gaming industry by increasing our user base, ... If we can't do that, we might as well stand back and watch the market die off.

We hope that our user base will become even wider with our software lineup, which we believe has enough teeth for experienced players.

We want to help you create the next one.

We thought it was the requirement of moving right and left fingers separately and nimbly that was creating a psychological barrier, ... To expand the gaming population, it was needed for us to design a pad so that any family member would see it on the living room table, think that this was something relevant to them and pick it up.

We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.

To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.

We don't think it's necessary to do the simultaneous worldwide launch simply because others are doing this.

This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.

We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.