63 Quotes by Saul Bass

I often think that presentations are more difficult than the work itself.

Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in that circle of kindness.

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

There is nothing glamorous in what I do. I’m a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.

To engage in downright plagiarism is disappointing. It's cynical, opportunistic and hypocritical.

At one point it occurred to me that the title could make a more significant contribution to the storytelling process. It could act as a prologue.

Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.

If it's simple simple, it's boring. We try for the idea that is so simple that it will make you think and rethink.

There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.