63 Quotes by Saul Bass

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.

I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life.

My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.

I'm a filmmaker and I intend to continue making films of all kinds, in any manner, shape, or form - short or long.

A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.

The average individual lives in a high impact, complex, visual environment.

I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

The only way I work as a designer is to consciously avoid specialisation.

My position was that the film begins with the first frame and that the film should be doing a job at that point.