63 Quotes by Saul Bass

A product is often a consumer's only window to a corporation.

I think that the sun*like rainbow growing out of the hand is open to many alternate positive interpretations. One may say it's the hand of the United Way bringing hope to people. But it helps signal that United Way is vibrant, exciting, colorful, positive and changing.

Hitchcock loved long convoluted shots that contained a lot of tracking and camera moves.

Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.

No artist wants to be perceived as a regurgitator.

I shattered the notion that a movie had to be advertised with realistic elements from the story.

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.