5 Quotes by Scott Bedbury

Branding is everything – and I mean everything.

A great brand is a story that’s never completely told.

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.

Advertising, if it is any good, should help to confirm what already is, not what should be.