40 Quotes by Shoshana Zuboff

...ordinary experience has to be made extraordinary in order to become accessible to reflection.

Awareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.

As information technology restructures the work situation, it abstracts thought from action.

The civilizing process has increased the distance between behavior and the impulse life of the animal body.

Activities that seem to represent choices are often inert reproductions of accepted practice.

Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.

It looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose.

Learning has replaced control as the fundamental role of management.

In diminishing the role of the worker's body in the labor process, industrial technology has also tended to diminish the importance of the worker. In creating jobs that require less human effort, industrial technology has also been used to create jobs that require less human talent. In creating jobs that demand less of the body, industrial production has also tended to create jobs that give less to the body, in terms of opportunities to accrue knowledge on the production process.