40 Quotes by Shoshana Zuboff

Computerization brings about an essential change in the way the worker can know the world and, with it, a crisis of confidence inthe possibility of certain knowledge.

Technology represents intelligence systematically applied to the problem of the body. It functions to amplify and surpass the organic limits of the body; it compensates for the body's fragility and vulnerability ...

Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.

Technology makes the world a new place.

Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it's an expression of your true core.

Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data.

Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it’s an expression of your true core.

In the future that the surveillance capitalism prepares for us, my will and yours threaten the flow of surveillance revenues. Its aim is not to destroy us but simply to author us and to profit from that authorship.

The real psychological truth is this: If you’ve got nothing to hide, you are nothing.