4 Quotes by Sinan Aral

In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.

When fake news isn’t completely fabricated, it typically distorts real-world information by tweaking or contorting it, mixing it with true information, and highlighting its most sensational and emotional elements. It then scales rapidly on social media and spreads faster than our ability to verify or debunk it. Once it spreads, it’s hard to put back in the bottle and even harder to clean up, even with a healthy dose of the truth.

content. But at the same time, these signals are much more transformative—they are hypersocializing our society, scaling mass persuasion, and creating a tyranny of trends. They do this by injecting the influence of our peers into our daily decisions, mass persuasion, and the tyranny of trends the New Social Age.

Social media is designed for our brains. It interfaces with the parts of the human brain that regulate our sense of belonging and social approval. It rewards our dopamine system and encourages us to seek more rewards by connecting, engaging, and sharing online.