4 Quotes by Steve Rothenberg

It?s a time when we can really dominate the box office. If we were out at Christmas, we?d be competing with the big holiday and Oscar films, but late February with Black History Month and less competition is a great time period for us.

It will be playing open-ended to see what kind of box office it generates. But, you know, it's been on DVD for a while.

That's a group that no one is catering to. I'm not sure that Hollywood has considered it a very viable audience. But we do, and Tyler does, and obviously he has tapped into a real following.

I'm not sure why, but Hollywood didn't consider (churchgoers) a very viable audience. But I think that's changing, especially with the success of the movies recently.