30 Quotes by Steve Woodruff

You don't fly to another country and expect the residents to speak your language. You have to communicate with speech they understand. Winning business involves speaking human, not spewing jargon.

Clarity is an act of courage to say "yes" to the best business - and therefore to decisively say "no" to work that isn't a good fit.

To win, you have to be clear about your superpower, and you make that differentiation clear to your customers. Otherwise, you remain part of the noise.

You need to have a differentiating message. If you are new, different, and proposing to solve a real pain or fulfill a cherished hope, you have a chance to be heard.

Poster art is multi-dimensional. It shows the changing style of art and changing style of products. It shows the change in what a woman wears skiing. In one poster, she's skiing in a dress with one pole, and in the next she's in ski pants.

I first began collecting posters for simple decoration on my wall.

A big kick to me is, they've use women to promote the games, even though in the beginning there were very few women competitors. They knew back then that women sell.

In my mind, the artist was making fun of Colorado. He's saying, 'You guys couldn't do it, but we can.' Some say the character in the poster is what an Austrian countryman looks like, but no one's going to convince me it's not making fun of Colorado.

If you’re going to err, err on the side of simplicity... assume that you have a very brief time to make an impression, and that you’ll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.