19 Quotes by Susan Kevorkian

This will offer Apple a way to test the waters for non-music video content,

The price point and form factor are likely to appeal to people who are younger and have less disposable income, and who are making their first home stereo purchase. It's less likely to appeal to people who have a home entertainment system.

We're seeing the tip of the iceberg now.

No one has been able to catch up to Apple. Apple's ongoing dominance has made it difficult not only for major consumer electronics brands to compete, but also the much smaller brands.

There is always uncertainty around Apple's announcements. If it is big news we want to be prepared. And if it's not we still want to be there because they are such a major player in the MP3 and music-playing markets.

We believe this means there is a significant opportunity to transition those who are buying music in physical formats to online music services, We also believe this transition will occur gradually. Today, online services may still be a secondary or tertiary source of music for most music consumers.

The dealer installation brings an additional layer of uncertainty into the process, ... The dealers have to be trained, and some will consider it to be more of a priority than others. There's less variation in factory installation.

The portable MP3 player category has seen the most growth in popularity and Apple has been a very important driver of that.

The way Apple is approaching it is very smart. They're able to leverage the popularity of their players and experiment with non-music video content.