6 Quotes by Susan M. Weinschenk

When we’re unsure about what to do or buy, we look to testimonials, ratings, and reviews to tell us how to behave.

You’ve probably had the experience of encountering a door handle that doesn’t work the way it should: the handle looks like you should pull, but in fact you need to push.

Even though it isn’t necessarily true, people equate having choices with having control.

Be aware that most people, most of the time, are more influenced by time and experiences that produce a personal connection than money or possessions.

We like to think that we’re independent thinkers, that we’re unique individuals. The truth is, however, that the need to fit in and belong is wired into our brains and our biology.

People seek out and pay attention to information and cues that confirm their beliefs. They don’t seek out – in fact, they ignore or even discount – information that doesn’t support what they already believe.