23 Quotes by Susan Ward

Because they're sponges, it's better to incorporate it into their lives now rather than change behavior (later).

People are fascinated when they hear the railroad story, ... They want a story. It gives the name substance, provides a connection.

A year and a half ago, we hired this guy to research names, ... He said, 'People remember numbers more than names.' Numbers 7 and 9 were the most easily recalled digits.

This is the beginning of the season leading up to (the Olympics). This the first opportunity you are going to see the program, the music that these skaters hope to present at the Olympic Games.

It was emotional to see them. It really hit me when I saw them coming off the plane.

That's not why we named the restaurant 17, ... but it seems to be a good omen.

It's an emotional thing for us. But everything's going pretty smooth.

We are very excited with the roster of skaters that are coming. It's the first time New Jersey has been awarded an event of this caliber in the skating world. It's definitely important to the area because we hear all the time that there are not enough major sporting events in South Jersey. It's a great opportunity to have such an event.

Train your staff (if you have any) to be always helpful, courteous, and knowledgeable. Most importantly, give every member of your staff enough information and power to make those small customer-pleasing decisions, so he never has to say, "I don't know, but so-and-so will be back at..."