112 Quotes by W. Chan Kim

luck, of course, will always play a role, as it does with all strategies

There are three mutually reinforcing elements that define fair process: engagement, explanation, and clarity of expectation

The planning process doesn’t produce strategy

A good way to test the effectiveness and strength of a strategy is to look at whether it contains a strong and authentic tagline.

With your blue ocean move chosen, and its market potential confirmed, it's time to formalize your business model.

Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

while speed may be important, even more important is linking innovation to value. No company should rest easy until it achieves value innovation.

the cornerstone of blue ocean strategy. Value innovation, not innovation per se,

When organizations fail to register the difference between value innovation and innovation per se, they all too often end with an innovation that breaks new ground but does not unlock the mass of target buyers