112 Quotes by W. Chan Kim

When people understand what is expected of them, political jockeying and favoritism are minimized, and people can focus on executing the strategy rapidly.

industry history shows, new market spaces are being created every day and are fluid with imagination.

To tip the cognitive hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.

Red oceans may not be the paths to future profitable growth, but they feel comfortable to people and may have even served an organization well until now, so why rock the boat?

The theory that any idea that takes more than ten minutes to communicate is probably too complicated to be any good

A blue ocean strategic move can create brand equity that lasts for decades

Focus, divergence, and a compelling tagline. Without these qualities, a company’s strategy will likely be muddled, undifferentiated, and hard to communicate with a high cost structure.

Focus on the big picture, not the numbers.

Strategic move will be well placed to create multiple blue oceans over time, thereby continuing to deliver high growth and profits over a sustained period.