112 Quotes by W. Chan Kim

stop looking to the competition. Value-innovate and let the competition worry about you.

Focus on innovating at value, not positioning against competitors

innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.

blue oceans were seldom the result of technological innovation per se;

Value innovation is the cornerstone of blue ocean strategy

Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.

It is important to distinguish between value innovation as opposed to technology innovation and market pioneering.

Value innovation is not the same as technology innovation.

Unlike the practice of conventional technology innovators, value innovation is based on a win-win game among buyers, companies, and society.