4 Quotes by William Lidwell

Objects and environments that embody naturalness, simplicity, and subtle imperfection achieve a deeper, more meaningful aesthetic.

It is often preferable to settle for a satisfactory solution, rather than pursue an optimal solution.

It is important to avoid trying to create something that is average in all dimensions.

Every element in a design should be expressed to the extent necessary, but not beyond the extent necessary. Excess is noise.