52 Quotes by Yves Behar

Design is a tool that either allows us to create new markets or disrupt existing ones.

Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.

I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change.

My mantra is: 'Good design accelerates the adoption of new ideas.'

The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.

Consumers want products that tell stories, have magic, and inspire.

Design needs a new relationship with the world, one that is more focused on our planet's needs.

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.