52 Quotes by Yves Behar

Advertising is the price companies pay for being unoriginal.

You can't do good work on a short-term contract. You need to be engaged over a period of time.

To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be. Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design.

Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just the way an industry wants it to be.

For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.

Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery.

It's not about putting a speaker in a chair or putting a TV in a bed. That's not how technology and the home intersect. For me, it's about sensors, about the home knowing where you are.

Our principal role as designers is to accelerate new ideas and the adoption of new ideas.

I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen.