A harmonious state of being is defined as a state in which your internal needs are aligned with the actions you take and the surrounding energy of the world. The only way to create this harmony is by aligning your priorities with what you do every day.

Instead of leasing buildings in a traditional manner to multiple larger tenants, coworking companies lease entire structures and then sell these leases at a higher rate to members, a/k/a tenants. A change in use, not physical form. Combine that with the intangibles of inventive branding and experiential activation, and you’ve transformed one of the largest industries in the world—commercial real estate—sim- ply by changing the way people perceive it.

In today’s market, anything that isn’t differentiated through creativity or a 10x technology will be immediately commodified by the industrial system. The only way to sustainably incite your audience to take action is to inspire them with meaningful purpose.

You reflect yourself in your creations, and they reflect themselves in their consumption and self-expression. The combination leaves both sides fulfilled. In a world where human creativity is the last remaining sustainable, competitive advantage and the principle driver of value creation, your most potent weapon is you.

The greatest challenge individuals and organizations will face when attempting to manifest their creative potential is not a lack of talent or resources—it’s a lack of understanding.

By shifting the perception of a person, product, or place, you will significantly impact their value and how the market interacts with them. Per- ception is closer to reality than ever before, and your ability to positively shift perception directly correlates to how much value you can create in the Age of Ideas.

The way to create value in the Age of Ideas is to identify, manifest, and share your creativity.

Creativity, like love, is entirely emotional, meaning it doesn’t have a physical presence. That’s what makes it so extraordinary, and yet so difficult for so many to believe in or understand. It makes a lot of very smart people uncomfortable; they have an intense desire for creativity in their lives or businesses, but they can’t just purchase it like a material thing or control it like a process in a factory.

To manifest your creativity you must believe deeply in the emotional elements and patiently invest in them. Once you find your creativity, it must be encouraged and enhanced, not controlled. The best of the best—the Apples, Nikes, Michael Jordans, Andy Warhols, Meryl Streeps of the world—have it; they protect it, believe in it, and as long as they stay true to their essence they’ll continue to reap the benefits that come with creative thinking and living.