While Sweetgreen specializes in serving healthy salads and grain bowls, there are doz- ens of salad and health food restaurant groups that do the same. It is Sweetgreen’s commitment to their higher purpose that sets them apart.

Creators must deeply believe in what they’re manifesting in order for others to believe.

I am guided by the belief that everyone desires freedom, fulfillment, and success. All three come from understanding the emotional elements and transforming them into sharable creative expressions. This gives your life and business meaning.

What Schrager did when he developed the lifestyle hotel was apply his creativity—through design, story- telling, and programming—to shift the customer’s perspective and produce significant value. After all, many lifestyle hotels are just underperforming hotel assets that have been repositioned using these creative elements.

in the Age of Ideas, regular people are able to harness the power of perception in the same way celebrities and big companies have for years. Whether on LinkedIn, Facebook, Ins- tagram, or personal blogs, you can influence your value by affect- ing how people perceive you. And the same way an entrepreneur can change the value of a building or event by changing people’s perception of it, you too can change people’s perception of you through authentic storytelling.