The key to achieving harmony and to manifesting your creative potential is to allow the surrounding energy to take you to where you need to be at that moment in time. You must trust the energy. Instead of fighting where the world is taking you, make an effort to understand why; look inside your- self to see the bigger picture.

In today’s market, anything that isn’t differentiated through creativity or a 10x technology will be immediately commodified by the industrial system. The only way to sustainably incite your audience to take action is to inspire them with meaningful purpose.

Tracy Chapman’s music is a reflection of her life experiences, her purpose. Ian Schrager’s hotels are a reflection of his life experiences, his purpose. And Supreme’s hats and skate decks are a reflection of James Jebbia’s dreams and desires. Each of them took their own experiences—the ups, the downs, the good and the bad—and turned them into something sharable, a real-world reflection of themselves. And because it combined their purpose with their singular talent, it flourished.

We’re tribal beings. We build our identities through the people and communities we choose to associate with. There’s no difference between an ancient tribe tattooing its members with unique symbols and a young person wearing a Supreme T-shirt to associate with the tribes of street style and skate culture. It all comes from the same place, and it’s critical that we recognize this behavior so we can apply it to the sharing of our own creations.

You reflect yourself in your creations, and they reflect themselves in their consumption and self-expression. The combination leaves both sides fulfilled. In a world where human creativity is the last remaining sustainable, competitive advantage and the principle driver of value creation, your most potent weapon is you.

The greatest challenge individuals and organizations will face when attempting to manifest their creative potential is not a lack of talent or resources—it’s a lack of understanding.

Manifesting your creativity via sharable forms such as products, services, or entertainment—that produces your advantage.

The meaning behind your passion, whether it be for hospitality, law, or hot sauce, now translates into value. In the Age of Ideas this is what the market demands, and you have the power to give it to them by unlocking your unique creative potential.

Your creative potential is fully unleashed when you manifest the highest and purest form of your purpose, what you stand for, what you believe in, what you’re best at.