Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.

Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.

Train your new employee properly. Sounds so obvious, and yet it often doesn’t happen.

Treat your employees like you would want to be treated if you were an employee.

The what to do can be taught; the how to do it is not as easy to pass on to someone who simply doesn’t “get it.

You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Customer service has everything to do with consistency, systems, training, and the habits you and your team create.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.