The key is to monetize your appearances so you don’t fall into the trap of having thousands of followers but no revenue. It’s easy to be famous but broke.

Being a rainmaker will have a direct impact on your bottom line and give you a lot more leverage to help the people you care about most.

Influencers are seen as thought leaders in their niche. They have privileged access to something everyone else wants: peoples attention.

Everyone from firefighters to sushi chefs who are experts in their fields can enter the mainstream conversation taking place on myriad media channels to voice their opinion’s and talk about their expertise.

I was always taught them when you’re lucky enough to learn something or have some advantage you should share it.

Never before have you had the chance to build a personal brand like you can today.

The more connections you make, the more engagement you elicit, the more value you bring. The more likely it is that your brand will be rewarded.

I was always taught that when you’re lucky enough to learn something or have some advantage you should share it.

When it comes to rain making, not all followers are equally valuable. Some people have a lot more influence than others.