Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.

When it comes to rain making that all followers are equally valuable. Some people have a lot more influence than others.

Without a clear recognition of your brand and a focus plan you can miss your mark in the middle of great success.

The key is to use all the assets you have in establishing your brand: credentials experience and accomplishments.

When you present your brand consistently people come to know what to expect from you and ultimately look to you for insights and leadership in your niche.

Think big. That’s what making rain is all about.

Choosing a narrow brand message gets you in the door.

Never before have you had the chance to build a personal brain like you can today.

Crafting a brain requires reflection strategic thinking and self-awareness.