Play with the emotions, play with the heart and the animal will surrender to yo

Emotion is created by a cause, whether that cause is factual or imaginary does not matter, as longer as the believer holds it as true.

False belief is more emotional than true belief

You can deal with an emotion based on reason, but who can control an unreasonable emotion?

Knock on the heart’s emotions and its gates will be widely opened, but nock on reason and doubt will come charging at you