102 Quotes by Bernard Kelvin Clive about Branding
- Author Bernard Kelvin Clive
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Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre
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- Author Bernard Kelvin Clive
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Without differentiation you have no brand
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Brands that stand out from the competition are purposefully disruptive or different
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Brands and customers alike, do evolve
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Perception is assumed to be reality until clients encounter the reality of the brand, don’t fake it
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The investments you make into a brand, makes its name worth it
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An exceptional brand culture has the effect of a charm, it entices and binds people.
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What makes your brand stick and tick is your ability to make it memorable
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Until you have a purpose and clear direction of your life (business) you would only be building a fake brand
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