Show up, shine and do the damn thing!

Don't be a one hit wonder. Daringly disrupt the marketplace again and again.

Step into the marketplace with some sizzle, spice, spunk and shazam!

Be sensational, be surprising, and be remarkable. Activate your star power!

If your brand isn't visible, it won't be viable.

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.

Be intentionally infectious. Make your brand contagiously buzz worthy.