Where he comes from, the education he has received, his family history, his wealth, they matter not a jot, but the perception he conveys - that my, boy, is the key. If they believe he belongs - that he is part of the room - then he does, he is. And whichever room he is about to step into, then that is who he must become.

We must design how we wish to be perceived, and then we must work even harder to continuously recreate and re-evaluate that perception.

Each step of your current journey will take you to new and interesting worlds of opportunity and as every intrepid explorer knows, when one visits strange new lands one must be aware of their customs.

Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left.

Sometimes, if you get too close to a subject you can miss what’s most important.

There can be no success in sales without tenacity.

Seeking those elusive individuals is like mining for rare gems. It will take hard work, patience, and a persistent attitude. To find that rich seam of colourful stones, you will have to chip through dirt and rock. You will have to learn how to hold rubble in your hands and see the fortune inside.

From today onward, you will learn how to become evangelical about the many ways you help people.

It is your duty to save these prospects from that disappointment. Every potential customer, who misses out on what you have to offer, due to your lack of zeal or passion, every prospect who ends up with an excuse of an alternative from your lacklustre competition, should rest heavy on your conscience.