Showing off or bragging does not showcase authority or ability.Sharing your knowledge and experience without trying to sell yourself sends a greater message of engagement and authenticity.

It is easy to spend a ton of money and a ton of time on a business and the advertising of it. Many do. Consider putting the money and the time into the educating, building and protecting of a business to allow for the right results, with the smallest costs and the least amount of time.

Achieving the intended perception of a business, venture or vision, while aligning the brand, messaging and content distribution is crucial for broader market visibility and endurance engagement.

It is not about writing vision, value, purpose, promise or manifesto statements for your brand first. It is about working through the discovery, definitions, and directions of your brand first. Then you can pull from the root of your brand content to create authentic messaging to communicate & engage with others. When you are rooted in authenticity, the message can grow and branch out farther.

Has your coach every played the game?Anyone can take a course, pay a fee and become a certified coach. Do you really want a coach telling you what to do that has never played the game you are trying to win?Double check and look into those that claim they can teach you, coach you and train you.