The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

To win at semantic search you need more people than are on your payroll.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Everything that happens now in the online world is part of a conversation.

Semantic search is a holistic effort by Google (primarily) to understand who you are and what you do across the web.

It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.