There are really two essential things in campaigning. First, you must be in good humor. If you're going to be a raffle, you are to stay home. Second, you are to make sense in your speeches. These aren't the two things you must do. Unless you're saying, if you can be in good humor when you're exhausted. – Henry Cabot Lodge

For Jack Kennedy, who only made campaigning LOOK easy, it was, in fact, anything but.

Henry Cabot Lodge was like medicine, good for you, but hard to take. – Teddy White

Jack had an actor's control." Chuck Spalding

While JFK had made the sale on a political level, he had not yet completed it on an emotional one.