If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

Don't promote negativity online and expect people to treat you with positivity in person.

Tweet others the way you want to want to be tweeted.

In order to be successful in the digital space you must produce creative and original content in line with current social and media trends that is innovative enough to have a memorable impact.

It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different.

One viral post can catapulte your brand.

This day and time, in order to reach your target audience, you must strengthen your digital presence.

Social media has liberated people in such a way that many now consider themselves as promoters, advertisers and publicity specialists, this in addition to their "normal" job.